A look at the company's Instagram feed will reveal they haven't exactly been shy about putting up content in the name of viral marketing. It's not like they haven't been experimenting with new designs. For example, the brand is currently sporting a polarized cow print Pit Vipers. They've also got a full range of other shades. If you're looking for a stylish new pair, you should check out the website today.

While the company hasn't released any numbers, it's fair to say they've seen a spike in sales. Some customers speculatively suggest the company has been hacked. However, the rumors are that it's actually just a bunch of hype and egotism. That's not to say the company won't get back on track.